Next step in UFC expansion: Market-specific live events

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MMAcca
10/26/12 9:18:05AM
When Rony Mariano Bezerra came to the cage on Oct. 13 at the show in Rio de Janeiro for one of the Fuel prelims to face Ameican Sam Sicilia, the crowd of 16,844 at the HSBC Arena erupted like the main event with Anderson Silva was about to happen.

For most Americans watching, it suddenly felt like we were in another dimension. Rony Jason, as he was called because he usually enters the ring wearing a Jason mask from the 'Friday the 13th' movie series, would barely be known in the United States. He had appeared on a pay-per-view once before from Brazil. And a few fans may have seen him as one of the stars of the first season of The Ultimate Fighter in Brazil.

But Brazil is a different world, and about 12 million people weekly were watching the show. To them, Rony Jason, who won that night - and fighters like Erick Silva, who wasn't even on the show but has had explosive first-round finishes on major UFC events - were like Chuck Liddell, Randy Couture and Forrest Griffin in the United States going back seven years. Perhaps even multiplied due to greater exposure.




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Biggavelli
10/26/12 10:11:47AM
UFC in Brazil seems amazing, I need to start saving up for a trip to Brazil for a UFC event!
frizzzlecake
10/26/12 11:04:14AM
In other new's the titanic has sunk!

UFC Brazil anyone or UFC Ulimate Japan? Bisping Headling card's in UK against unworthy competition? The list could go on.


This isn't next step, the next step is Country oriented or region oriented championships, and a World championship. Something Dana hinted at earlier this year.
ghandikush
10/26/12 11:52:41AM
Untilll, oh shit we flooded a single specific market with a fighter who's earned a title shot, well we'll just give him another 2-3 in the US to get him exposure. At least we made money guys.
2hotty
10/26/12 12:26:02PM
So it's going to be just like WWF , intercontinental champion, tag team champ, and the people's champ?
frizzzlecake
10/26/12 1:59:01PM

Posted by 2hotty

So it's going to be just like WWF , intercontinental champion, tag team champ, and the people's champ?



We already have a people's champ, and don't you forget his name.

Chael PERFECTION Sonnen.

Bubbles
10/26/12 5:47:35PM

Posted by frizzzlecake


Posted by 2hotty

So it's going to be just like WWF , intercontinental champion, tag team champ, and the people's champ?



We already have a people's champ, and don't you forget his name.

Chael PERFECTION Sonnen.



Tito Ortiz already claimed that title
ghandikush
10/26/12 6:00:09PM
They already said theyre considering a tourney and regional champion sort of thing. Makes sense because at least it removes all competition in the states (mid level orgs).