The UFC 145 combat contest happens Saturday night — and is one of the mixed martial arts company’s most-hyped fights since it was founded in the early 1990s.
But the company wouldn’t be where it is today without having aggressively adopted social media over the past several years. Platforms such as Twitter and Facebook helped the Ultimate Fighting Championship (UFC) — as both the company and its signature events are known — transform itself from violent sideshow to relatively mainstream entertainment.
In an illustration of the UFC’s disproportional strength on social media the company’s president, Dana White, has more than 2 million Twitter followers — far outpacing the commissioners of other sports leagues with more widespread recognition. For instance, Roger Goodell, commissioner of the National Football League, has about 250,000 followers. Sepp Blatter, president of world soccer’s governing body, claims approximately 240,000.
Some of its fighters rival NBA stars in Twitter followers, and the company as a whole counts nearly 3 million more Facebook “likes” than the NFL...
I always enjoy infographics.Source