This is the kind of thing that doesn't happen every day. Or every year. Or even every decade.
Scott Coker was 21, teaching martial arts near his Northern California home and not sure what he planned to do with the rest of his life. But he had a passion for taekwondo, enjoyed what he was doing and, like many young adults, wasn't particularly concerned at the time with where life was leading.
He was instructing in an otherwise typical day at his gym when one of his students, an employee of Coors Brewery, told him that Coors was looking to sponsor professional kickboxing events that were being broadcast on ESPN. LINK