UFC 81 event that took place earlier this month and featured Brock Lesnar’s highly marketed UFC debut has registered approximately 650,000 pay-per-view “buys,” according to Dave Meltzer of the Wrestling Observer.
Just prior to UFC 81, the UFC increased the price of its stand-definition pay-per-view broadcasts from $39.95 to $44.95. Although a small number of additional buys will trickle in (cable systems have a taped version of the broadcast available for purchase), Meltzer reports that the event will be third-highest-grossing event in UFC history — behind only December 2006’s UFC 66 event (Chuck Liddell vs. Tito Ortiz II) and July 2006’s UFC 61 event (Tito Ortiz vs. Ken Shamrock II).
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