Proposed UFC ad campaign to feature the impact of MMA on popular sports

MMAPlayground.com » MMA General » UFC Forum » Proposed UFC ad campaign to feature the impact of MMA on popular sports
juanez13
11/19/08 5:21:30PM
pretty cool stuff, so here it is->










I was fortunate to help create the first ad campaign for the UFC. Now for those of you who live under a rock or refuse to watch TV, the UFC (Ultimate Fighting Championship) is extreme mixed martial arts. The sport has grown so large that it now eclipses all major sports. This campaign helmed by Publicis, aims to tell everyone just that. We shot for two days and nights to create these images, we had an awesome makeup artist and stylist and a group of great guys who stood for what seemed like hours while we poured over the details. This was a great shoot and thanks to all who brought this together. You can find the whole campaign in the new work section of the site.


LINK
cmill21
11/19/08 5:30:57PM
The UFC has eclipsed the NHL in Canada and the NFL in the US?
juanez13
11/19/08 5:33:27PM
they should've done one with boxing

grappler0000
11/19/08 5:53:32PM

Posted by cmill21

The UFC has eclipsed the NHL in Canada and the NFL in the US?



I'm fairly certain this is targeted to the US, so I'm not sure that the NHL in Canada is relevant. I would say that the NFL is the only major pro sport left to conquer...but the picture could very well represent college football.

Edit: I wouldn't put too much stock in the quote, since it's obvious that they are more involved on an artistic level than as a fan.
dinex
11/19/08 8:19:56PM
Wow those are beyond terrible. Is there really still a need to compare ufc or mma to other sports to try to give it credibility at this point? Just screams inferiority complex to me.
higdon10
11/19/08 8:56:53PM
I dont understand why this was created. Not a good image for the sport in my opinion.
jocka
11/19/08 9:32:09PM
What a poor campain what were they thinking???
cmill21
11/19/08 9:33:50PM
I kinda hope they don't release this...it's a little weird.
ohiostate1016
11/20/08 12:41:39PM
I'm a huge UFC fan, but if they were really better than all of the other sports, then they wouldn't need to say it. This is one of the worst ad campaigns that I've ever seen.
State_Champ
11/20/08 1:23:48PM

Posted by dinex

Wow those are beyond terrible. Is there really still a need to compare ufc or mma to other sports to try to give it credibility at this point? Just screams inferiority complex to me.



I would assume this comparison is being made to other sports in order to show places like NY and Ontario that MMA would be a worthy investment.

The UFC is really pushing to expand.

Go Dana!!!
haggiswashere
11/21/08 4:03:18AM
State_Champ
11/23/08 12:04:30AM
I thought it seemed a little over-the-top.
Haha. Still, fooled me though.

RampageOwnedYou
11/23/08 12:57:50AM
a little over the top?
Thats an understatement!!
TimW001
11/23/08 2:58:20AM

Posted by haggiswashere

Its not real advertising



Yea the UFC nix'd this. It's not even up on the site anymore.
casey64
11/23/08 8:51:00AM
Getting ready to say I hope they dont release those.
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