I was fortunate to help create the first ad campaign for the UFC. Now for those of you who live under a rock or refuse to watch TV, the UFC (Ultimate Fighting Championship) is extreme mixed martial arts. The sport has grown so large that it now eclipses all major sports. This campaign helmed by Publicis, aims to tell everyone just that. We shot for two days and nights to create these images, we had an awesome makeup artist and stylist and a group of great guys who stood for what seemed like hours while we poured over the details. This was a great shoot and thanks to all who brought this together. You can find the whole campaign in the new work section of the site.
Posted by cmill21
The UFC has eclipsed the NHL in Canada and the NFL in the US?
Posted by dinex
Wow those are beyond terrible. Is there really still a need to compare ufc or mma to other sports to try to give it credibility at this point? Just screams inferiority complex to me.
Posted by haggiswashere
Its not real advertising