It doesn't really suprise me.
I still think they where telling Tito what to say when he stepped in the cage to confront Chuck- "Iceman,more like the Snowman!"
Picture Ben Stiller saying that and it's even funnier.
I think Zuffa,much like reality tv likes to manipulate things to look a certain way. They want to convey things their way. I guess,well take this for example; when Royce came back to fight Hughes they totally ignored his MMA record and only listed his UFC record before and during the event.
Goldberg was always saying, "Unbeaten......Inside the octagon!"
Bruce buffer announced his pro -record,not his UFC record (keep that in mind) as 11-0. Ignoring all three of his draws and his one lost,in arguably the greatest MMA fight of all time.
Yes it added to the hype because a lot casual fans assumed Royce had never been beaten,and their are still those out their today that believe Hughes was the first and this drives me crazy.
It's reminscent of when a guy leaves one wrestling organization for another and they rebrand him and ignore the past history.
It's understandable to a degree but if memory serves me right Zuffa had already acquired Pride by this time.