When Bellator lost its middleweight champion Hector Lombard to the UFC last week, it was at least partially because in the UFC's offer, they monetized the deal through pay-per-view. That avenue isn't available to Bellator right now, but within two years, it might be.
As Bellator grows internationally through its major deal with distribution giant Fremantle Enterprises, and makes its move domestically to Spike, new opportunities will arise. And that could mean that at some point, Bellator will try out the pay-per-view format.
Organization CEO Bjorn Rebney told MMA Fighting that the promotion is considering all of its options when it comes to producing live content, but that Bellator would only make the move to pay-per-view under the right circumstances.
"I think what you’ll see is as this is monetized and that sector plays out, it’ll play out with the big fights on that platform," he said in a recent interview. "You need that kind of platform for what they’re doing. We may get there. I never wanted to make a firm commitment to it as far as when and if we’ll get there, though. It’s really something that we might do, but it needs the right fights and the right talent to get you there."Full Story