Posted by Rush
Something that I have concluded is that combat sports are not for everyone, which is why I don't think MMA will ever be popular throughout the world.
I think the key is that they are people from almost every culture that have an interest and that will allow it to expand internationally. I cant think of a culture that doesnt have a traditional martial art or combat sport of some kind. Its a natural transition from interest in a martial art or combat sport right into MMA.
Another reason MMA is so universal is that its very easy to watch and understand what is going on. The game of football is so complicated with all its rules that a person who has never seen it before would be lost. Everyone can look at an MMA fight and realize that one guy is losing because hes getting his head smashed in.
These two reasons make me think that MMA can and will expand even further internationally.
On another note, im not sure if the UFC is the brand that should take it to other cultures. Many people find the idea of two guys fighting in a cage very animalistic and unsporting. I remember reading an article last week about why the UFC does poorly in Korea and thats the reason. I think eventually the UFC can stop pushing the "extreme sports" angle and try to make it look more like a mainstream sport and that will help immensely.