Bad Boy Brands announced today that they have signed a multi-year sponsorship & endorsement agreement with Mauricio “Shogun” Rua. The new relationship between Bad Boy and Shogun includes product endorsement, advertising, promotion, personal appearances, product design involvement and even a line of Shogun “signature” fight apparel, The most noticeable aspect of the relationship will be when Shogun dons the legendary Bad Boy “Sungão,” the original Vale Tudo fight shorts as he represents Bad Boy on the international MMA stage.
Bad Boy has been involved with MMA since the early nineties, sponsoring such legendary fighters
as Rickson Gracie, Wallid Ismael, Vitor Belfort and Antonio Rodrigo “Minotauro” Nogueira!. Bad Boy
currently offers a full line of premium MMA gear and clothing online and at specialty fight retailers. “Shogun’s ultra aggressive fighting style demands fight apparel of the highest quality and performance
attributes” commented Robin Offner, CEO of Bad Boy. “We’ve developed our new line of Bad Boy Pro Series products specifically for Shogun’s style of fighting”. ”I’ve known and respected Bad Boy apparel for years in Brazil”, said Shogun. “I’m excited to be a part of the Bad Boy team and I will do my best to represent them well”.LINK