Jon Jones, the UFC light heavyweight champion of the world, gets paid by the viewer.
Like all defending UFC champions, Jones banks a dollar amount based largely on how many people order the show on pay-per-view. The number of zeros on his check will correspond closely with the amount of interest he cultivates.
It's this reality that has made combat sports athletes unique—part P.T Barnum, part Hercules. It's not enough just to win. The world is filled with broke fighters who could win bouts, but couldn't win the hearts and minds of fight fans.
** Raises hand ** - - I know why Jay-Jay isn't promoting......
#1) He is scared of facing the fastest white man alive
#2) The aforementioned P. Sonnen has deciphered the code 11 days out.....11 - 21 Dec 2012 = 21/12/2012 = 2+1+1+2+2+0+1+2 = 11. The code has been deciphered. The end is near. 11 days...Link