Jon Jones' manager says sponsorship doesn't show UFC bias, major deal looming

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prophecy033
4/17/12 11:33:29PM
UFC light heavyweight Jon Jones has quickly become one of the biggest superstars in the world's largest MMA promotion, and the UFC is going to capitalize on that popularity by branding its logo all over Jones and his team during UFC 145 fight-week events.

Some MMA pundits have been critical of the decision, suggesting the UFC is showing favoritism toward Jones with the move.

Jones' manager, Malki Kawa, insists that's simply not true. In fact, he believes Jones' opponent, Rashad Evans, likely could have earned the same deal should he have wanted.

Link
TeamDEY
4/18/12 12:42:43AM
To bad the whole UFC is up Jon Jones ass.
jay98107
4/18/12 2:42:59AM

Posted by TeamDEY

To bad the whole UFC is up Jon Jones ass.



Shame on them for capitalizing on an exciting, young, phenomenal fighter!
pmoney
4/18/12 3:13:22AM
The bias is insanely obvious to me. But what do you expect? Hell, Dana White just said Ben Askren makes Jon Fitch look like Wanderlei. If he has no problem openly insulting one of the most successful fighters to ever enter the UFC (who is still on their payroll), nothing should come as a surprise.
BlueSkiesBurn
4/18/12 5:08:42AM
I'm sure this has got to make the company stalwarts like the Iceman, GSP, Anderson, and Randy feel like complete crap.
prozacnation1978
4/18/12 8:56:33AM
I wouldn't have done the sponsorship with certain fighters it does show favortism
airkerma
4/18/12 9:16:15AM
I hope people who are complaining about this are also outraged about other sport stars being the face of a team and even the sport. Lebron, Pujols, Jeter, Crosby, ThaiBow, Manning, Shaq, that guy who is really good at curling in Canada, etc. This really is just another excuse for people to dislike Jones.
Manak
4/18/12 10:27:01AM
it said in the article that overeem was gonna wear the logo too, but who cares, how is being bias bad.. is jon jones getting cans??? NO, he has made once the deepest division in the ufc pretty much have no contenders. so what if they are capitalizing on guys, what are they suppose to, not promote their best fighters as the face of the UFC, that is how sports works, the owners promote their stars.. everyone likes an underdog story but history shows the best rating are when the top dogs square off, ppl want to the best of the best, hence why every sport's biggest earners happen to be the guys who are the best as well as the top jersey sales. no one goes to a Miami het game to see mario chambers they go to see the big 3. take the colts, who were pretty blackouted on tv last season on tv, I wonder y that happened... no Payton Manning. it would be another story if they were trying to pad these guys stats, but they are not. sports thrive on stars
BuffaloDave
4/18/12 10:42:38AM

Posted by TeamDEY

To bad the whole UFC is up Jon Jones ass.



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george112
4/18/12 12:55:53PM
This isn't even a big deal.


Everyone has their time in the limelight

Plus he happens to be a UFC champ



machodog76
4/18/12 1:19:40PM
Chuck Liddel got the same treatment when he was on top. I don't see the big deal.
george112
4/18/12 1:27:20PM

Posted by machodog76

Chuck Liddel got the same treatment when he was on top. I don't see the big deal.



At the time chuck was on top he had a deal with Xyience.

Things have changed.
Mackavelli
4/18/12 1:55:25PM
It seems redundant. Jon Jones comes out under the UFC banner in the UFC ring sponsering... UFC? It would be like a NASCAR car covered in NASCAR logos. We already kknow Jones is a UFC fighter, hes fighting in the UFC. Seems to me like a waste of money for hte UFC. Advertisemenst is to get people aware of your product. I dont think there is anyone in that arena watching the fights that sees the UFC logo on Jon Jones and says: "Hey UFC! Im gonna have to check that out sometimes."
pmoney
4/18/12 2:16:22PM
Everyone knows all sports are driven by celebrity. But comparing Jon Jones to Peyton Manning, MJ, Shaq, whoever, is off the mark IMO. The NBA wasn't exclusively sponsoring the Bulls in the playoffs against the Knicks. And no one went to a Colts game in 2011 because they were 2-14. I'm sure if they fielded a 10-6 team, people would have gone to see them, Manning or not.

This isn't an excuse to hate on Jones, and I doubt anyone will contest the fact that he has worked for everything he has gotten from this sport. This is simply the kind of bias that is prevalent and completely transparent with the UFC / Dana White. If the UFC sponsored Brad Pickett over Damacio Page I would be writing the same post.
Poor_Franklin
4/18/12 3:23:40PM
shame on the ufc for trying to market itself through one of it's most recognizable & dominant fighters.

they should be sponsoring lesser known, less talented fighters instead

[/sarcasm]
Manak
4/18/12 4:03:02PM

Posted by pmoney

Everyone knows all sports are driven by celebrity. But comparing Jon Jones to Peyton Manning, MJ, Shaq, whoever, is off the mark IMO. The NBA wasn't exclusively sponsoring the Bulls in the playoffs against the Knicks. And no one went to a Colts game in 2011 because they were 2-14. I'm sure if they fielded a 10-6 team, people would have gone to see them, Manning or not.

This isn't an excuse to hate on Jones, and I doubt anyone will contest the fact that he has worked for everything he has gotten from this sport. This is simply the kind of bias that is prevalent and completely transparent with the UFC / Dana White. If the UFC sponsored Brad Pickett over Damacio Page I would be writing the same post.



nba, nfl & other leagues hope for their big market do better because when the y do the league makes more. so its a little different since the UFC doesn't have teams. case in example when the nab was so happy to have the celtics back to being good with their big 3, the leagues favor the big market areas which are best when they have stars. last i checked the commercials so the derrick rose doing a hl reel dunk not the Milwaukee bucks. big markets and stars drive the leagues. but yes ppl did still go to colts but their tv ratings were at an all time low. that was because of manning, look at how much attention the panthers got because of cam newton yet they were 6-10.. also when tom brady went out for the whole season, everyone stop paying attention to the patriots yet they won 10 or 11 games. yes ppl will always go to games but as far as tv ratings, its goes down when you don't have stars. you wouldn't spend the money for a ppv for Brad Pickett vs Damacio Page but if jon jones is the main event then you might.
pmoney
4/18/12 4:18:05PM

Posted by Manak]
.... you wouldn't spend the money for a ppv for Brad Pickett vs Damacio Page but if jon jones is the main event then you might.



You're absolutely right. And that's why MachoDog's point is spot on. If I am ALREADY paying $55 for a PPV, why is the UFC paying Jon Jones to put their logo on his shorts? Younare marketing to those who have already bought your product, and generally will continue to. Those sponsorships WOULD better serve lesser know fighters, or fighters on the FX prelims. The worst FX prelims probably had better ratings than the best UFC PPV. Therefore, those ads will be seen by people who may not but PPV's, thus you are marketing more effectively.

There's a problem though, and I don't know why no one seems to fucking get it.This isn't about marketing. Of course the UFC are going to market the shit out of Jon Jones. This is about sponsorship. It's that they are sponsoring Jon Jones in a fight against Rashad Evans. They are monetarily backing their champion in a fight against another UFC fighter. If the UFC had any integrity as a promotion, they would not be doing this. But then, Urijah Faber is 2-1 in the UFC and he's training for his second title fight, meanwhile Renan Barao is getting matched up with Jeff Hougland, so that let's you know where we are at.
calitrees
4/18/12 4:26:11PM
I read in an interview with Jon Jones that he was hoping to get a sponsorship with Nike and he didnt want to be a banner fighter with tons of sponsors
grappler0000
4/18/12 4:58:22PM
I don't see what the big deal is. The clothing segment of the business operates separately than the fight segment. Yes, there is a small overlap, but they operate independently of each other. Anyone who has worked the business side of a large enough company knows that is how corporate America has evolved. Different departments will often compete against each other in certain areas, and sometimes even have a business/client relationship with one another. Does Microsoft's software team pool resources with the gaming division? Does HP's Imaging and Printing Group really have anything to do with the PC or Managed Service segment of the business? They are all run as separate businesses.

Besides, is this really any different from Anderson/GSP/Brock being promoted on the video game cover or any fighter that is selected for the cover of their magazines, etc.? What about the fighters that model UFC clothing in the magazines...are they any different because it wasn't while walking to the Octagon? The same business principles are at play.
bjj1605
4/18/12 6:02:11PM

Posted by machodog76

Chuck Liddel got the same treatment when he was on top. I don't see the big deal.



You beat me to it man.

I think that they are trying to make Jones the next "Iceman."

LHW has always been the most popular division. After Chuck lost the belt there was real lack of star power. No one could remain champ for long, it seemed.

Now Jon Jones has come and answered all the UFC's prayers.

They put a ridiculous amount of hype behind Chuck back then and they've sorta done the same things with GSP in Canada.

In fact, if GSP was more exciting I'm sure they'd be pushing him just as hard.
Poor_Franklin
4/19/12 5:03:51AM
anyone know if this was in his contract to begin w/ or if this is a separate deal?
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