Posted by Manak]
.... you wouldn't spend the money for a ppv for Brad Pickett vs Damacio Page but if jon jones is the main event then you might.
You're absolutely right. And that's why MachoDog's point is spot on. If I am ALREADY paying $55 for a PPV, why is the UFC paying Jon Jones to put their logo on his shorts? Younare marketing to those who have already bought your product, and generally will continue to. Those sponsorships WOULD better serve lesser know fighters, or fighters on the FX prelims. The worst FX prelims probably had better ratings than the best UFC PPV. Therefore, those ads will be seen by people who may not but PPV's, thus you are marketing more effectively.
There's a problem though, and I don't know why no one seems to fucking get it.This isn't about marketing. Of course the UFC are going to market the shit out of Jon Jones. This is about sponsorship. It's that they are sponsoring Jon Jones in a fight against Rashad Evans. They are monetarily backing their champion in a fight against another UFC fighter.
If the UFC had any integrity as a promotion, they would not be doing this. But then, Urijah Faber is 2-1 in the UFC and he's training for his second title fight, meanwhile Renan Barao is getting matched up with Jeff Hougland, so that let's you know where we are at.