Anyone seen the interview with him on sherdog.com?Joe Rogan on Sherdog.com
The guy just comes off as a great guy and a great ambassador for the sport. He even says he is an MMA fan before he's an employee of Zuffa.
At UFC 67 he almost helped market Pride by talking about all their great fighters and how big it is to win their GP. It did feel like everything he said was coming from him and not from the UFC.
He's a great commentator as well IMO but often gets bashed on forums anyway for no apparent reason.