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The mixed martial arts business has seen its ups and downs during its short history. This list is intended to capture the fighters who had the biggest influence in creating interest in the sport and drawing money.
This list is not intended to be a simple listing of the fighters who drew the most money. If that were the sole criterion, the list would look significantly different. Rather, this list is designed to capture the fighters who were most important in shaping the business. Fighters who sparked increases in business and paved the way for bigger things are given additional weight even if they drew less money at the time.LINK