Was UFC on Fox a success?

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Rabi
11/13/11 8:50:13AM
From a US perspective, how successful was last night? I'd love to see UFC and the sport of MMA grow.

What fights were shown on US TV? I hope the Bendo/Guida fight was shown, that was an awesome fight!

In the UK we got the 2 above fights and Johnson/Harvison.
kopower
11/13/11 10:15:58AM
Only the main event was shown. The fight didn't start until about 35 minutes into the broadcast. I wouldn't call it a success. There was so much build up going into the night, and it was over quick. Dana called Cain the perfect fighter during the prefight show, whoops.

At least it was an exciting finish. Of course the fight could have been worse, I just don't think the first show on FOX delivered the goods.
prozacnation1978
11/13/11 10:36:32AM
One hour block of time for a 64 second fight.

Fox blew it!!! Not ufc!!!

They should have added the contender match to it.
Rabi
11/13/11 10:41:34AM
Would that 1 fight have picked up more fans? Will the next UFC on Fox have more fights?
Twenty20Dollars
11/13/11 11:57:54AM
Took 40 minutes for the actual fight to start.

I was watching college football til the fight, b/c I didn't need to see all that set up.
SpiderSilva
11/13/11 11:57:54AM
I think the Guida Bendo fight would have brought in more fans than the title fight
FastKnockout
11/13/11 12:09:28PM
A lot of the American media seems to think the quick KO might have a negative impact instead of positive. Bendo/Guida could have saved it.
DoTheMMAth
11/13/11 12:10:21PM
I doubt they'll get many new fans with the format of 59 minutes of commercials and jibber jabber with 1 minute of dudes punching. All but 2 of the fights on the card were fairly non-compelling to the average UFC fan. If the future UFC on Fox fight cards are like this I don't think I'll pass on going out on a Saturday night again for it.

From the perspective of a newbie tuning in for the first time, last night probably did more harm than good. All the pre-fight talk, post-fight hype, and buildup of a 2-3 hour long football game on TV but with a 1 minute delivery of the actual product. Who would enjoy that other than an existing fan? People's attention spans are so short as it is.

And bear in mind as well that the fight at least had a KO finish - what happens if they have GSP lay on someone for 5 rounds? Or D Cruz goes out there and hops around for 25 minutes? or someone else lays a turd? Even existing fans get pissed at those two (regardless of the fact that they are incredibly effective at winning at a sport).

I noticed last night that they started the fight too far into the hour for them even to have a 5 round decision (29 minutes + decision time) fit without either having it cut off or cutting off part of the next show. Would they cut the fight off and start the next scheduled show?

They're basically playing Russian roulette by only showing 1 fight - if the 1 fight doesn't deliver then good luck with your next show's ratings. At least if there's multiple fights shown the odds of having something fun happen to bring newbies back is higher.

As the broadcast was winding down they played some montage looking thing with some crappy tune showing the fight's brief highlites over and over. A pop song played over the short action? How about showing another fuckin fight? Is that the amazing Fox production value that is going to bring the sport to NFL levels?

Is sad, because I was pretty pumped at 5 minutes in with the NFL treatment the UFC was getting, but left disappointed, and said for the first time in my life "thank god there's some boxing on after this".

If I had to give it a letter grade from my perspective, I'd give them a D- out of generosity and love for the UFC.
tmas
11/13/11 1:10:21PM

Posted by DoTheMMAth

I doubt they'll get many new fans with the format of 59 minutes of commercials and jibber jabber with 1 minute of dudes punching. All but 2 of the fights on the card were fairly non-compelling to the average UFC fan. If the future UFC on Fox fight cards are like this I don't think I'll pass on going out on a Saturday night again for it.

From the perspective of a newbie tuning in for the first time, last night probably did more harm than good. All the pre-fight talk, post-fight hype, and buildup of a 2-3 hour long football game on TV but with a 1 minute delivery of the actual product. Who would enjoy that other than an existing fan? People's attention spans are so short as it is.

And bear in mind as well that the fight at least had a KO finish - what happens if they have GSP lay on someone for 5 rounds? Or D Cruz goes out there and hops around for 25 minutes? or someone else lays a turd? Even existing fans get pissed at those two (regardless of the fact that they are incredibly effective at winning at a sport).

I noticed last night that they started the fight too far into the hour for them even to have a 5 round decision (29 minutes + decision time) fit without either having it cut off or cutting off part of the next show. Would they cut the fight off and start the next scheduled show?

They're basically playing Russian roulette by only showing 1 fight - if the 1 fight doesn't deliver then good luck with your next show's ratings. At least if there's multiple fights shown the odds of having something fun happen to bring newbies back is higher.

As the broadcast was winding down they played some montage looking thing with some crappy tune showing the fight's brief highlites over and over. A pop song played over the short action? How about showing another fuckin fight? Is that the amazing Fox production value that is going to bring the sport to NFL levels?

Is sad, because I was pretty pumped at 5 minutes in with the NFL treatment the UFC was getting, but left disappointed, and said for the first time in my life "thank god there's some boxing on after this".

If I had to give it a letter grade from my perspective, I'd give them a D- out of generosity and love for the UFC.




good for you.

i thought it was great definatly would have loved to see another fight and in the future its gonna be full cards this was just a gimme by fox to get the deal rolling early and not wait until next year. i loved just about every thing this broadcast had to offer and the fight was amazing!!!

and yes they started late on purpose, they were banking on it not being a 5 round fight and didnt wanna start the fight 20-30 mins into it and then it be a 1 min KO just like it happend can you imagine 15-30 mins of build 1 min fight and another 20-30 after? Fox would have allowed it to go over just like they do with all other live sports. Everything would have been shown on delay, until news, or those infomercial late night type things.
ChrisSabal
11/13/11 1:36:51PM
it is simple. Fox screwed up by only having 1 fight. They will take notice to this, hopefully, and have 2 fights next time.
DoTheMMAth
11/13/11 2:09:09PM

Posted by tmas

good for you.

i thought it was great definatly would have loved to see another fight and in the future its gonna be full cards this was just a gimme by fox to get the deal rolling early and not wait until next year. i loved just about every thing this broadcast had to offer and the fight was amazing!!!

and yes they started late on purpose, they were banking on it not being a 5 round fight and didnt wanna start the fight 20-30 mins into it and then it be a 1 min KO just like it happend can you imagine 15-30 mins of build 1 min fight and another 20-30 after? Fox would have allowed it to go over just like they do with all other live sports. Everything would have been shown on delay, until news, or those infomercial late night type things.



You're right - I'm probably just whining like a spoiled UFC fan! After recent events like Penn vs Diaz and Edgar vs Maynard 3 the bar is set so high lately that last night just disappointed me. Some UFC > no UFC for sure, but is just the way I felt.

At least next weekend's card is a stacked-ass PPV.

That last sentence in itself sort of sums how how far the UFC has come: "next weekend's card"! It wasn't long ago that UFC was a once a month thing on average, and even longer before that!
DrivenDavies15
11/13/11 2:29:00PM
I think that night was a great success!
I mean there was a lot of hype during the show and having it end in 64 seconds could be a disapointment to some people but i'm sure we all watched the facebook fights and those were great, so i dunno why anyone would really need to complain

The point of this UFC on Fox "teaser" was to attract people who had never watched UFC before. With a 64 second KO it left those people wanting more. And will probably be fans for life. If this had been a lackluster fight somehow a lot of new fans would jump off the bandwagon I guaruntee. I've been watching the sport for quite a few years now and I really liked the Monday night football apeal FOX gave the UFC, and look forward to more events on FOX
kopower
11/13/11 3:33:49PM
I thought the production was underwhelming. Using the same music as the NFL/MLB was not a good choice imo, and the song at the end was laughable. I didn't mind Kurt Menefee in the pre and post fight show with Dana and Brock.

I think if this were just a ppv show, the ending would have been great. There was just so much hype in the weeks leading up to the fight, and for it to end so quickly was a bit of a letdown. Wish they would have shown Guida/Henderson
ChrisSabal
11/13/11 3:41:48PM

Posted by kopower

I thought the production was underwhelming. Using the same music as the NFL/MLB was not a good choice imo, and the song at the end was laughable. I didn't mind Kurt Menefee in the pre and post fight show with Dana and Brock.

I think if this were just a ppv show, the ending would have been great. There was just so much hype in the weeks leading up to the fight, and for it to end so quickly was a bit of a letdown. Wish they would have shown Guida/Henderson



I'm almost positive that music is Fox Sports music so that's why they used it. I'm sorry I don't have a problem with a fight being hyped and then seeing a huge knock out but I guess that is just me.
Poor_Franklin
11/13/11 4:27:47PM
i think we'll find out how big the success is when we get the worldwide ratings.

Competing against College Football in America isn't the easiest thing. So i expect the next UFC on FOX would pull a much larger number since the season will have finished by then.
Poor_Franklin
11/13/11 4:28:43PM

Posted by ChrisSabal


Posted by kopower

I thought the production was underwhelming. Using the same music as the NFL/MLB was not a good choice imo, and the song at the end was laughable. I didn't mind Kurt Menefee in the pre and post fight show with Dana and Brock.

I think if this were just a ppv show, the ending would have been great. There was just so much hype in the weeks leading up to the fight, and for it to end so quickly was a bit of a letdown. Wish they would have shown Guida/Henderson



I'm almost positive that music is Fox Sports music so that's why they used it. I'm sorry I don't have a problem with a fight being hyped and then seeing a huge knock out but I guess that is just me.



i dug it
kingsmasher
11/13/11 4:47:07PM
It was a huge success if you define success by boring me for a good 45 minutes...I like some story stuff but this was all produced back when Cain fought brock...not to mention guys just learning the sport commentators.....

It had a great feel though like a huge sporting event...It was a learning tool for Fox...And quite hionestly I am sure Fox is pushing for 1 fight again for the fact they know your TV is still tuned in...Which means advertising dollars for them...They dont care that we have the volume down...its still on generating money...I would be surprised if they started trying to have UFC on friday and sat and just one fight...

However that was a huge risk that Guida Henderson wasnt on TV...I mean you gotta figure that figth was going the distance and frantic pace..
prozacnation1978
11/13/11 5:08:31PM
Honestly I don't want the ufc to be mainstream
Ticket prices will go up
Tickets will sell out faster
And I don't wanna have to sit next to newbie fans for a 5 hour event that don't know shit about MMA!!
warglory
11/13/11 5:49:00PM
How are you guys surprised by this? Any of you? Dana White CLEARLY stated, weeks before the fight, that this was just a sneak peak, and would only contain one fight. And, because it was Dos Santos vs Velasquez, it was 95% a guarantee that either one would be put away in the first round.

This event is exactly how I expected it to pan out. A lot of hoopla in the lead up for new fans, and a KO as a result. Should they have had more than one fight? Sure, but this was the format for weeks, it was the agreed upon format in the U.S. How can anyone criticize the UFC or FOX for this?

Unbelievable how we hardcore's complain about free mma sometimes.
Geoffo
11/13/11 6:20:31PM
FOX screwed things up for UFC by putting up only 1 fight.
To me, I could careless if it was a good introduction fight for the Non-MMA fans or not. I was rooting for JDS and it was a great, but short fight.

Dana was obviously pissed off during the Post Press Conference, but I think emotions are just getting to him. If this fight was not on FOX, he wouldn't of critisized Cain.
kizzane
11/13/11 8:12:39PM
i thought as an introductory show it was successful but there are definitely some lessons learned.

I'm sure it has been attempted before but did anyone catch the guy that ran into the octagon during rogan and goldies commentary? He was grabbed by security pretty quick but i thought it was funny and wondered if anyone else caught it.

I got a pic from the video:

Image Attachment(s):
Photo Attachment 1
prophecy033
11/13/11 9:26:39PM
I felt that the broadcast could have been better. I wasn't digging the NFL music that opened the broadcast. A few tweaks hear and there tho and I feel it could work. It didn't have the UFC feel to it. Good learning experience tho for the next full card on FOX
fonduktoe
11/14/11 5:31:18AM

Posted by warglory

How are you guys surprised by this? Any of you? Dana White CLEARLY stated, weeks before the fight, that this was just a sneak peak, and would only contain one fight. And, because it was Dos Santos vs Velasquez, it was 95% a guarantee that either one would be put away in the first round.

This event is exactly how I expected it to pan out. A lot of hoopla in the lead up for new fans, and a KO as a result. Should they have had more than one fight? Sure, but this was the format for weeks, it was the agreed upon format in the U.S. How can anyone criticize the UFC or FOX for this?

Unbelievable how we hardcore's complain about free mma sometimes.

it was the first time the ufc was on primetime. sneak peek or not it was THE FIRST TIME THE UFC WAS ON PRIMETIMETIME TV. i think its pretty obvious the ball was dropped. this was their chance to net alot of new fans and they did hype it as something more than a sneak peek. if i had never watched an mma fight before and tuned in saturday night i would've been underwhelmed. alot of the backlash is mma fans being inwardly disappointed at the fact that the debut of the ufc on fox was a dud. loved the ONE fight as a huge mma fan but am disappointed by the way it will be percieved by the casual viewer. imo a setback.
emfleek
11/14/11 9:50:31AM
5.7 million viewers and rated higher than any college football game this season outside of LSU/Alabama?

I'd say it was quite successful.

We, as MMA fans, were setting the bar way too high for this fight, in my opinion. I think a lot of fans were expecting a Griffin/Bonnar-like explosion in popularity.

There's definitely some work to be done. It's a work in progress.
scoozna
11/14/11 10:46:10AM
I'm still upset that it was on Fuel - which I don't currently have - so maybe I'm biased. I can see this as a big win for Fuel. I can only see this as a win for the UFC if all the advertising on Fox affiliates (Fuel not included) brings in fans they would never have reached on Spike.

I also don't see how this can be considered "prime time". My definition of prime time would include a network that was reasonably well known.

I don't necessarily buy into the "any free MMA is good" philosophy, and I do think there are some lessons to be learned here (music, too long of an intro).
emfleek
11/14/11 10:54:03AM

Posted by scoozna

I'm still upset that it was on Fuel - which I don't currently have - so maybe I'm biased. I can see this as a big win for Fuel. I can only see this as a win for the UFC if all the advertising on Fox affiliates (Fuel not included) brings in fans they would never have reached on Spike.

I also don't see how this can be considered "prime time". My definition of prime time would include a network that was reasonably well known.

I don't necessarily buy into the "any free MMA is good" philosophy, and I do think there are some lessons to be learned here (music, too long of an intro).



Cain/JDS was not on FUEL. It was on FOX which is one of the big 4 (NBC, CBS, ABC, FOX). You don't get any more well-known when it comes to network TV.

The weigh-ins and pre/post fight stuff were on FUEL but not the fight (or the hour long special) itself.
scoozna
11/14/11 12:15:30PM

Posted by emfleek


Posted by scoozna

I'm still upset that it was on Fuel - which I don't currently have - so maybe I'm biased. I can see this as a big win for Fuel. I can only see this as a win for the UFC if all the advertising on Fox affiliates (Fuel not included) brings in fans they would never have reached on Spike.

I also don't see how this can be considered "prime time". My definition of prime time would include a network that was reasonably well known.

I don't necessarily buy into the "any free MMA is good" philosophy, and I do think there are some lessons to be learned here (music, too long of an intro).



Cain/JDS was not on FUEL. It was on FOX which is one of the big 4 (NBC, CBS, ABC, FOX). You don't get any more well-known when it comes to network TV.

The weigh-ins and pre/post fight stuff were on FUEL but not the fight (or the hour long special) itself.



Well hell, I must've read the FiOS tv listings wrong. I guess I saw the pre/post fight stuff on Fuel and figured it was there. So the reeeallly long wait before the fight worked to my advantage as I (unnecessarily) hunted down a stream on the web.
BeeR
11/14/11 6:31:23PM
FOX sucks.
UFC on FOX sucked, not really the UFC's fault

Am I surprised?
No, Its more or less what I was expect from FOX and anything it puts forth/brodcasts.

will reiterate what I said when the UFC announced a partnership with FOX.

'Ewwwww, FOX"


I seriously hope the redeem themselves with the next event.

emfleek
11/14/11 6:53:15PM

Posted by BeeR

FOX sucks.
UFC on FOX sucked, not really the UFC's fault

Am I surprised?
No, Its more or less what I was expect from FOX and anything it puts forth/brodcasts.

will reiterate what I said when the UFC announced a partnership with FOX.

'Ewwwww, FOX"


I seriously hope the redeem themselves with the next event.




You're definitely in the minority. I thought the broadcast was excellent.
Krazypoison
11/15/11 11:01:11AM
Do we somehow know what's the peak of the rating for the USA Fox event?
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