To the casual fan Bisping is like the Chuck of U.K MMA. Its not even close.
I have friends who could pick Bisping out of a line up of random sports personalities and say that Mike Bisping the UFC guy. Not one could pick out Hardy, Etim, Kelly, Daley, Taylor, AlTurk or Sass and they are the cream of the U.K crop.
Tallent wise their are guys who I'd rank ahead of him, mainly Eitm and maybe Daley but Bisping gets a hell of a lot of bad press, some deserving some not.
Regardless of what people think of him as a fighter he's fought some good people and won or took them to a close decision and I honestly can't see anyone overtaking him fame wise for a while.
For the record I'm not a huge fan of Bisping. But he is still with out doubt the face of U.K MMA, him or Alex Read....