As the UFC looks to expand on an international basis, one of the keys to success will be having local fighters that they can market to the populace. All great promotion is done on a local basis, and having home town boys is a sure way to energize their countrymen to turn out in droves for your card.
The UFC is ahead of the game in that respect when it comes to The Philippines, a country mentioned on multiple occasions as a site of future expansion efforts for the company.
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