I feel this deserves to be said, and please pass along to your friends who also follow MMA.
As MMA fans who want the sport to grow, and the segment of the fan base who is discouraged with fighters pay.
DO NOT DVR THIS EVENT TO WATCH LATER. WATCH THE BROADCAST.
Sponsors will base their money they offer the promotion and the fighters based on the ratings that primetime MMA delivers. They can't count DVR'd/TIVO'd numbers.
It's common sense, but I know a lot of people who DVR anything MMA to skip past the commercials. This may save you a little viewing time, but cost the sport much needed ratings numbers. Those commercials you view while watching live may see the ratings and put their likeness on the back of your favorite fighters shorts.
If you DVR and do not watch live, you are not helping the sport.
Important. I heard that Elite XC has put all its eggs in this basket. If it fails to pull a good rating the organization won't have the funds to stay alive through the year. I, for one, don't want to see EliteXC sink like so many other of the smaller shows. Watch it. Keep EliteXC around.