The early estimate for the UFC 157 PPV buy rate is in the 400,000-500,000 range, more or less in the middle of that range. Dave claims UFC budgeted itself for 250,000 PPV buys for the Anaheim Pond event, hoping that Ronda would draw around what the smaller fighters like Jose Aldo & Frankie Edgar draw. Drawing 250,000 PPV buys is fine, 300,000 is good, and 400,000 is very good.
“A big success” even though “it’s still Liz Carmouche in the main event.” Both women made north of $150,000 USD in terms of money from the fight.
When Dave first saw the original PPV barker ad for the UFC 157 show (the now infamous Rousey mean/smile combo ad), he said it hit him that it’s two girls fighting and that it wasn’t going to draw so well. The early ticket sales in Anaheim were around 4,000 sold for $600,000 at the gate. However, unlike normal UFC business trends, the event ended up sold out and had more momentum for the close...Full Story