COLUMBUS, Ohio – On Thursday afternoon, UFC president Dana White along with Tony Ponture, vice president, global media and sports marketing for Anheuser-Busch, announced a new three-year deal between the fight promotion and Bud Light, making it the major sponsor for the organization going forward.
White expressed his excitement about the new deal with Bud Light.
“Not only did we get and land a blue chip sponsor, we landed the biggest. The biggest sponsor in sports, period,” he stated. “Not only are these guys the biggest and the best at what they do in their industry, but they’re the biggest and the best marketers in the world. We’re not talking the United States. We’re talking the world. When I say these guys are No. 1, No. 2 is far behind them.”Link