Former street tough Dana White rescued the Ultimate Fighting Championship and transformed the mixed martial arts organization into the hottest sport in America. Get out of his way because he's not stopping now. And besides, you just might get hurt.
Most corporate titans don't look like this. It's hard to picture Donald Trump rolling into a shareholder meeting sporting a fresh shiner from one of his employees. And you definitely won't see Warren Buffett tossing up 300 pounds on the bench press. Thirty-eight-year-old Ultimate Fighting Championship(UFC) president Dana White may now have the boardroom cred of other business bigwigs, but with his round-shouldered build and two faint but permanent red lines along the edges of his nose (courtesy of a sparring partner), he mostly resembles just another fighter. And that's perfectly fine with him.
Indeed, White's tenure as the guiding force behind the rise of the UFC as the newest "fastest-growing sport in America" is best described as a knock-down, drag-out brawl in which he's now the undisputed champion. Nearly worthless and tainted by controversy less than a decade ago (the sport was not sanctioned by most states), White has helped elevate mixed martial arts (MMA) into the mainstream and transformed the UFC, the first MMA organization, into the biggest—and most surprising—success story in sports.
Acquired in 2001 for $2 million by White and other investors, the UFC now fills arenas in North America and Europe, produces a hit cable series (Spike TV's The Ultimate Fighter) and has smashed the all-time pay-per-view record. In 2006, the UFC generated more than $200 million in pay-per-view revenue, outperforming boxing and pro wrestling. Last year, Time magazine estimated the UFC's value to be over $1 billion.Link