Dana White: The man, the sport, and the money

MMAPlayground.com » Community » MMA News Share Forum » Dana White: The man, the sport, and the money
SmileR
5/5/09 9:51:18AM
Former street tough Dana White rescued the Ultimate Fighting Championship and transformed the mixed martial arts organization into the hottest sport in America. Get out of his way because he's not stopping now. And besides, you just might get hurt.

Most corporate titans don't look like this. It's hard to picture Donald Trump rolling into a shareholder meeting sporting a fresh shiner from one of his employees. And you definitely won't see Warren Buffett tossing up 300 pounds on the bench press. Thirty-eight-year-old Ultimate Fighting Championship(UFC) president Dana White may now have the boardroom cred of other business bigwigs, but with his round-shouldered build and two faint but permanent red lines along the edges of his nose (courtesy of a sparring partner), he mostly resembles just another fighter. And that's perfectly fine with him.

Indeed, White's tenure as the guiding force behind the rise of the UFC as the newest "fastest-growing sport in America" is best described as a knock-down, drag-out brawl in which he's now the undisputed champion. Nearly worthless and tainted by controversy less than a decade ago (the sport was not sanctioned by most states), White has helped elevate mixed martial arts (MMA) into the mainstream and transformed the UFC, the first MMA organization, into the biggest—and most surprising—success story in sports.

Acquired in 2001 for $2 million by White and other investors, the UFC now fills arenas in North America and Europe, produces a hit cable series (Spike TV's The Ultimate Fighter) and has smashed the all-time pay-per-view record. In 2006, the UFC generated more than $200 million in pay-per-view revenue, outperforming boxing and pro wrestling. Last year, Time magazine estimated the UFC's value to be over $1 billion.


Link
Wolf
5/5/09 10:45:02AM
That articles just a bit old. It mentions the IFL and EliteXC as up and coming competitors.
EliasG
5/5/09 12:53:53PM
He may have fought a long time ago but if you've ever shook the guys hands they are as soft as baby girls.
finnish_line
5/5/09 1:49:54PM

I don't think The Ultimate Fighter was ever a "hit cable series" ratings-wise, and it certainly isn't now.
SpiderSilva
5/5/09 8:24:38PM

Posted by EliasG

He may have fought a long time ago but if you've ever shook the guys hands they are as soft as baby girls.



Man if Dana had Swine Flu he could single handedly destroy the mma community because that guys shakes hands with EVERYONE
Brain_Smasher
5/6/09 12:43:36AM

Posted by finnish_line


I don't think The Ultimate Fighter was ever a "hit cable series" ratings-wise, and it certainly isn't now.




At the peak it was and now its debatible. The first season was getting around 2.0 ratings. Very few cable tv shows draw that. WWE weekly show at the time. A couple popular dramas and thats about it. Now at 1.0 its just doing good numbers but nothing special.
Related Topics