UFC President Dana White has no doubts next week's UFC 154 event will be a hit at the box office.
He said the Nov. 17 event, which takes place at Montreal's Bell Centre, has already registered a live-gate total of $3.1 million gate.
Additionally, with week-of-event sales and a late push, he thinks the pay-per-view event could approach the organization's previous numbers in Montreal. Even if the organization may have overpriced the tickets.
"We're still a week and a half out," White said today during a UFC 154 media call. "I heard rumblings about this gate not doing well and Georges St-Pierre not selling out (the event). We're at $3.1 million right now.
"I wouldn't say the gate sucks. The biggest gate you can do there is $4 million, which is what we did last time with Georges St-Pierre." LINK