Yeah, this is no coincidence. Le is a big draw but he only works (if I may borrow from baseball terminology) as a spot starter, not a 200 inning workhorse.
The reality is he's not going to be available to readily defend a title. However, he can still have high profile fights that people ill want to watch. He might not be the champ but he's still Cung Le.
Keep him matched up with strikers and let the cameras role. Highlights will soon follow.
I like Scott Smith a lot but I don't see him getting by Le. He's a tailor made opponent for Cung to come in and get a win over a guy willing to stand and bang, who also got some exposure fighting Lawler twice on CBS. Name recognition + favorable stylistic match up = Squeezing every penny out of Cung Le!