This is the reason I didn't wanna see Ricci/Fletcher, cause the loser was gonna get cut.
That said BJJ isn't that effective in high level MMA, he got out wrestled by Parke and was involved in a close stand up battle with Ricci. He isn't quite UFC Calibre. His self promotion is heaps and bounds above other UFC fighters but it won't be enough to keep him in the UFC.
I couldn't name a good match-up for him in the UFC 155 division but there are plenty of big name UK Fighters I'd love to see him fight.
Heck BAMMA Should start signing some 155 UK guys and try to do an 8 man tournament. It'd sell. It's just BAMMA struggles to do more than 2 fight cards a year