Talking exclusively in his first sports magazine interview, Fertitta reveals for the first time how his attorneys questioned the decision to buy the then ailing Ultimate Fighting Championship in 2001.
Interviewed in the US launch issue of Fighters Only magazine he admits that his attorneys could not understand the value in his $2m purchase. “…I had my attorneys tell me that I was crazy because I wasn’t buying anything. I was paying $2 million and they were saying ‘What are you getting?’ And I said ‘What you don’t understand is I’m getting the most valuable thing that I could possibly have, which is those three letters: UFC. That is what’s going to make this thing work. Everybody knows that brand, whether they like it or they don’t like it, they react to it.” LINK