I think I already know what this book is about and I believe no matter how ridiculous funny and arrogant the rhetoric may be, there is a powerful message Sonnen is sending out which a lot of people will find inspiring in these dark hours of our economy.
It is my guess, the book is about self promoting, self marketing, self believing, developing confidence etc. and anything else which may deal with getting ahead in life.
Instead of paying Sonnen 19.99 for the book, you can send me 4.99 and I'll regurgitate everything in the book to you via PMs. That is a 15 dollar savings.
PM lines are opened right now and for the first 100 callers, I will even throw in an extra copy in word document.