MMAConvert: See any Fedor commercials during CBS NFL games this past weekend?
No. There are still four more Sundays between now and Fedor's November 7 fight with Brett Rogers on CBS, so maybe we'll see plenty of commercials promoting Fedor during CBS NFL games, but as of right now, I think CBS is missing some opportunities to hype the fight.
Hard-core fans universally consider Fedor the best heavyweight in MMA, and many consider him the best fighter ever to fight in any weight class. But hard-core MMA fans are still a relatively small audience, and for this fight to get a good rating, CBS will need to appeal to casual MMA fans and people who have never watched MMA at all.Link