While I may have argued for a a fundamental shift in MMA’s approach to seeking legalization, I’m not naive enough to believe that the economics of the sport do not have a role in the legalization process.
The fact of the matter is it’s simply not enough to preach the virtues of MMA as a sport and expound its comparable safety record to all the public naysayers and fence-sitters. It’s now time to broach the topic of economic windfalls - MMA’s veritable ace in the hole.
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