"We have all kinds of stuff going and I didn't need this in my life. It is what it is and I never had a thought in my mind of [expletive] with Strikeforce. But I promote the UFC 24/7."
Those words were uttered by UFC President Dana White in response to Muhammed Lawal's comments regarding the promotion of the Strikeforce Heavyweight Grand Prix semi-finals this past weekend in Ohio. But they also are applicable regarding the promotion, or lack there of for tomorrow night's Ultimate Fight Night 25: Jake Shields vs Jake Ellenberger. Speaking candidly, the promotion for this event by Zuffa has been total garbage. Yes, the card isn't the strongest Fight Night that has been promoted but the main event is between two extremely talented welterweights, one of which just challenged for the UFC belt.
Dana White likes to claim that this is a 24/7 job for him and everyone knows he isn't lying. He catches up on sleep while flying and is the type of hands on boss that controls everything down to what the twitter and facebook accounts post. This weekend though, he's failed to do his job. In the lead up, he and Jon Jones were shooting commercials for Bud Light as part of a contest to fly fans out to New Orleans to see the event. You know, the one that ends with him and Jones in a bar and Dana saying "here we go!". Since those commercials, Dana has been promoting cards occurring at the end of October and December. He's been missing in the build up to this fight. And contrary to popular belief, that's not a good thing. LINK