MMAPayout.com has confirmed a rift between the UFC and MMA apparel and collectible company MMA Authentic, best known for its CageFighter brand. MMAPayout.com has learned through multiple sources that CageFighter and other MMA Authentics brands have been banned from the Octagon and any UFC event.
The dispute is rumored to have arisen from a conflict over shelf space in Wal-mart stores. Sources told MMAPayout.com that CageFighter/MMA Authentics beat out the UFC for the valuable real estate in the nation’s top retailer. As a result Zuffa pulled the plug on MMA Authentics’ access to the Octagon in retaliation.
The UFC is able to take such measures by exercising Article 22.1 of the Zuffa Standard Contract, which states that “Fighter covenants and agrees that no wording, symbols, pictures, designs, names or other advertising or informational material… ii. of any sponsor in conflict or competition with Zuffa or any of Zuffa’s sponsors.”
According to the UFC Sponsor Request form sent out to all fighters and obtained by MMAPayout.com, “in addition to Affliction and the Xtreme Couture t-shirt brand, Cage Fighter, MMA Authentic, Familia Gladitoria and MMA Elite will also not be permitted. The Xtreme Couture Training Center is permitted provided, however, the logo must clearly refer to the mixed martial arts training centers and gyms.”
CageFighter and MMA Authentics has a impressive list of fighters who will be adversely affected by the ban. BJ Penn, Michael Bisping, Forrest Griffin, Marcus Davis, Brandon Vera, Urijah Faber, Sam Stout, Roger Huerta, and Chuck Liddell all have signature shirts available for purchase through one or more of the MMA Authentics brands.LINK