After having to reschedule their second MMA event from October 11th to January of 2009, Affliction promised the MMA public a breathtaking, earth-shattering announcement that would forever alter the course of the fight industry. This announcement would take place at a press conference featuring Ricky Hatton to hype up his next boxing fight. Rumors were abound that Affliction finally inked a partnership with Golden Boy Promotions.
So on Saturday night, we were treated to Hatton no-showing his own press conference (illness was used as the reason for the no-show) and Affliction announcing that they would promotion four fighting events with Golden Boy Promotions in 2009. The headline from this press conference on AP and other news agencies revolved around the fact that Oscar De La Hoya was finally getting into the MMA business.
The real headline, of course, is that Affliction is now abandoning their originaly MMA business model in hopes of promoting hybrid fight shows featuring both boxing and MMA matches.
What a lousy concept.
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