Bellator MMA CEO Scott Coker had high expectations for Bellator NYC, the promotion’s second attempt at pay-per-view television, and the first under his watch. The promotion reported that their first attempt in 2014 did just over 100,000 buys.
“This is not something we’re going to go in and out of,” said Coker three weeks before the event, to Brett Okamoto for ESPN.com. “This is something we’re committed to. The company is committed to doing PPV fights.”
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