By now, Affliction vice president Tom Atencio has become used to swimming upstream against the doubters of his company. Since he launched Affliction Entertainment as the new fight promotion on the block in early 2008, he has faced naysayers at every turn, despite assembling one of the most talent-packed MMA cards in the sport’s recent history with “Affliction: Banned” this July.
None have been more vocal than UFC president Dana White. Since Affliction’s emergence, his not-so-affectionate moniker for the company, “the t-shirt guys,” has often been followed by a prediction of the company’s approaching demise. In a teleconference on Tuesday announcing Randy Couture’s return to the UFC, he was true to form.
“In this economy right now, losing money is a really bad thing,” White said. “There’s nobody out there looking to fund anything, nobody’s spending any money, nobody’s investing in anything. When you’re losing the kind of money that these guys are losing, you’ve gotta sell a lot of t-shirts to get back that money.”LINK