By Brian Holt, theMMAcraze.com
Affliction has now started to really crank up the hype machine for it's "Banned" card on July 19th. With Donald Trump as a partner, the decision was made to hit his hometown in a big way. A billboard is now up in Times Square with the images of 10 of the fighters appearing on the card including Tim Sylvia, Fedor Emelianenko, Josh Barnett, Andrei Arlovski and Renato "Babalu" Sobral.
“Considering the magnitude of this fight, and the partnership between Affliction and Donald Trump, it seemed only fitting that the huge talent pool on the ‘Affliction Banned’ show should be seen by millions in New York’s Times Square,” said Tom Atencio, Vice President, Affliction. “You know it’s a big show when you have a billboard on Broadway.”
The "Affliction Banned" card is now being split into 2 live shows with the first hour of the event being dubbed "Affliction Live" and broadcast free on Fox Sports Net. This portion of the show will include 2 bouts while the remainders will follow the FSN telecast on pay-per-view.
"Affliction Banned" is the debut show for the MMA apparel company and features a main event between former Pride Heavyweight Champion Fedor Emelianenko and former UFC Heavyweight Champion Tim Sylvia. The card is arguably one of the greatest collections of talent assembled in the United States and estimates on the fighters pay have ranged as high as $6 million.
The event will be held at the Honda Center in Anaheim, California.