UFC 154 pulls estimated 700,000 PPV buys for Georges St. Pierre's return

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Bubbles
11/29/12 3:41:28PM

Posted by cowcatcher


Posted by Bubbles


Posted by FlashyG
The first one did very well at an average of 5.7 million viewers, the second dipped to 4.7 million, the 3rd and 4th dropped significantly to 2.4 million, but were up against the NBA playoffs and a Floyd Mayweather fight for #3, and the Summer Olympics for #4

So on average live Fox events at their worst are attracting around 4 times the audience of their PPV cards.


that is a bit misleading. You are comparing buys to viewers. 700,000 PPV buys doesn't mean 700,000 viewers



Whatever could you possibly mean?


it means that we all need to have sex before watching these fights to improve viewership
cowcatcher
11/29/12 3:42:11PM
Shawn91111
11/29/12 3:47:23PM

Posted by Bubbles


Posted by Shawn91111


Posted by JLS1980

The Yankees Suck.



Tigers..always the bridesmaid, never the bride.


aside one fluke season, a $200 mil payroll hasn't gotten the Yankees a title in 12 years



Nobody is telling those teams not to spend and as you pointed out spending doesnt always bring championships. So payroll basically has no bearing
Jackwio
11/29/12 4:48:52PM
it's also definitly not growing. it's settling into a permanent niche sport.
FlashyG
11/29/12 9:26:34PM

Posted by Bubbles


Posted by FlashyG
The first one did very well at an average of 5.7 million viewers, the second dipped to 4.7 million, the 3rd and 4th dropped significantly to 2.4 million, but were up against the NBA playoffs and a Floyd Mayweather fight for #3, and the Summer Olympics for #4

So on average live Fox events at their worst are attracting around 4 times the audience of their PPV cards.


that is a bit misleading. You are comparing buys to viewers. 700,000 PPV buys doesn't mean 700,000 viewers



Technically you can't tell how many "Viewers" there were for PPV buys or by ratings.

Both only give an indication of how many TV's were showing the fights.

I don't think there can be any argument though that far more people watch fights when they are aired for Free on a broadcast network than they do when they cost 50$ on PPV.


Posted by Jackwio

it's also definitly not growing. it's settling into a permanent niche sport.



I'd put MMA on par with Hockey as far as ratings and public support goes.

If that makes it a "niche" sport then so be it.
Bubbles
11/29/12 10:36:38PM

Posted by FlashyG


Posted by Bubbles


Posted by FlashyG
The first one did very well at an average of 5.7 million viewers, the second dipped to 4.7 million, the 3rd and 4th dropped significantly to 2.4 million, but were up against the NBA playoffs and a Floyd Mayweather fight for #3, and the Summer Olympics for #4

So on average live Fox events at their worst are attracting around 4 times the audience of their PPV cards.


that is a bit misleading. You are comparing buys to viewers. 700,000 PPV buys doesn't mean 700,000 viewers



Technically you can't tell how many "Viewers" there were for PPV buys or by ratings.

Both only give an indication of how many TV's were showing the fights.

I don't think there can be any argument though that far more people watch fights when they are aired for Free on a broadcast network than they do when they cost 50$ on PPV.


I do believe more people watch free events than PPVs, but I don't think it's as big as 4x as much
FlashyG
11/29/12 11:14:18PM

Posted by Bubbles
I do believe more people watch free events than PPVs, but I don't think it's as big as 4x as much



I think its actually higher than 4x on average. I'd say the average PPV buyrate of a UFC card is less than 600k, and the worst performing Fox card was 4 times that with 2.4 million tv sets tuned in.

Free cards are also doing far better numbers with smaller Draws. A GSP title fight on Network TV would likely bring in far more than 2.8 million viewers, it could get that many in Canada alone.

Bubbles
11/29/12 11:50:20PM

Posted by FlashyG


Posted by Bubbles
I do believe more people watch free events than PPVs, but I don't think it's as big as 4x as much



I think its actually higher than 4x on average. I'd say the average PPV buyrate of a UFC card is less than 600k, and the worst performing Fox card was 4 times that with 2.4 million tv sets tuned in.

Free cards are also doing far better numbers with smaller Draws. A GSP title fight on Network TV would likely bring in far more than 2.8 million viewers, it could get that many in Canada alone.



I think it's safe to assume that more people go to a sportsbar for PPVs than a free event as its a cheaper alternative. How do they estimate those numbers?
Gogoplatapus
11/30/12 8:28:08PM

Posted by FlashyG


Posted by Bubbles


Posted by FlashyG
The first one did very well at an average of 5.7 million viewers, the second dipped to 4.7 million, the 3rd and 4th dropped significantly to 2.4 million, but were up against the NBA playoffs and a Floyd Mayweather fight for #3, and the Summer Olympics for #4

So on average live Fox events at their worst are attracting around 4 times the audience of their PPV cards.


that is a bit misleading. You are comparing buys to viewers. 700,000 PPV buys doesn't mean 700,000 viewers



Technically you can't tell how many "Viewers" there were for PPV buys or by ratings.

Both only give an indication of how many TV's were showing the fights.

I don't think there can be any argument though that far more people watch fights when they are aired for Free on a broadcast network than they do when they cost 50$ on PPV.


Posted by Jackwio

it's also definitly not growing. it's settling into a permanent niche sport.



I'd put MMA on par with Hockey as far as ratings and public support goes.

If that makes it a "niche" sport then so be it.



Hockey kills MMA.
Bubbles
11/30/12 10:10:39PM

Posted by Gogoplatapus
Hockey kills MMA.


not south of the border. Then again most of them choose to watch Nascar over anything that isn't football
Gogoplatapus
12/1/12 12:19:12AM

Posted by Bubbles


Posted by Gogoplatapus
Hockey kills MMA.


not south of the border. Then again most of them choose to watch Nascar over anything that isn't football



North Eastern US, Midwest and North West for sure. Id bet some places in Cali, Texas and Arizona are close.
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