Over the last year, Dana White and the UFC spent countless hours and a tremendous amount of money to promote UFC 100 – which was billed as the most important night in Mixed Martial Arts history.
There were countdowns on both Yahoo! and Spike TV leading up to the event. Even ESPN – which had previously given MMA very little coverage in the past – spent all week leading up to UFC 100 promoting the spectacle.
I had waited months to see UFC 100. Yet when it was over I turned to the room full of people I was watching it with and asked, “That was it?”
UFC 100 was no different than any other UFC pay-per-view event. It was a few fights, they showed me Turkish from the movie Snatch sitting in the crowd and then I was given the disturbing mental image of Brock Lesnar mounting his wife.STORY